On November 7th, 2022, we announced our plans to re-brand Hardwoods Distribution Inc. as ADENTRA Inc., (“ADENTRA”). Shareholders approved a resolution to change the name to ADENTRA Inc. at the Company’s Special Meeting of Shareholders held on December 2nd, 2022.
Deriving from the Spanish word 'dentro', meaning ‘within’, ADENTRA represents the Company's modern identity as a diverse supplier of architectural products used to create beautiful spaces where we live, work and play. Our logo's icon consists of shapes and colors representing natural earth elements, while the configuration of its shapes reflects on the diverse areas of the business that were forged together, over time, into one cohesive entity.
ADENTRA services its customer base across the United States and Canada through our flagship brands, including Novo Building Products, Mid-Am Building Supply, Rugby Architectural Building Products, Paxton Lumber, and Hardwoods. Our customer relationships will continue to be managed directly through each of these brands and the corresponding regional customer service centers they operate in their local markets.